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The first ad campaign for the brand spotlights Mielle’s Pomegranate & Honey collection.
September 14, 2023
By: Lianna Albrizio
Associate Editor
Mielle Organics, an award-winning textured hair care brand owned by Procter & Gamble, has launched its first ad campaign, “From One Queen to Another.” The campaign features CEO and Founder Monique Rodriguez—as Queen of the Textured Haircare Category—and women's college basketball champion Angel Reese as “Queen of the Court.” Through 2024, the campaign will include Mielle's presence at key cultural events, on-site activations and panels, whil...
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